The problem with the whole premise of the show, is that to serious business people in London, earning £100k would be a step down. I know that seems a strange thing to say, but it's true. And the new format makes it, so that even publicity for their ideas can make the candidates money, so as long as they get exposure, they will be fairly contented.

I think a better show would be to take a group of people from long term unemployment, train them, then give them tasks like these, allowing employers to see their skills and personalities on display.

You would cut out the wannabes, and would actually be providing a service to help boost the economy. He might eventually even earn that Lordship of his.