[Jack_]

I really do think the secret might be that there's no prize fund and they have to work to build it up. Just listened back and she really emphasises how it's a 'gameshow' and they 'need to work' and even references the fact they're playing for £100k...when that's never really made a big deal of.

The whole 'this house will be difficult, if it does what we want it to achieve' is strange though. Suggests there's perhaps secrets that lie within it or something. I just hope it doesn't look sh*t and the producers have thought that when fans asked for a tougher series and to go harsher on the housemates, and that we wanted a new layout, they put two and two together and thought that we meant we wanted a sh*t house to piss them off...no...