[starry]

Originally Posted by MTVN

Kind of unavoidable when the 'Secrets and Lies' name was the main focus of this years marketing and advertising campaign, they'd all have had to completely avoid any BB news in the run up to their entry to be unaware of it

Plus it helps to fuel paranoia and suspicion in there so it's not all bad

If it kills the twist which it largely has I really don't think it helps. If you are feeding paranoia about something which they shouldn't worry about that is far better.

And obviously you change the focus of the advertising and keep HMs secluded a couple of weeks before the show like they used to.