[Alf]

Originally Posted by Novo

the newspaper sales would be at an all time low if Rugby League was making the Sports headlines everyday

The same was probably said about Rugby Union in 2003, then England won the World cup, and so the Media jumped on the bandwagon and said we'll have a piece of that, Johnny Wilkinson became one of the most famous people in the Country at the time, Bus rooftop celebrations in London, Knighthoods and MBE's, Television shows ect ect, because the media sensationalized it.