[user104658]

Originally Posted by mrmattybeck1

X factor also in decline but even thats getting better ratings than the voice even through this series was one of the lowest rated ever with 8-9m

The entire talent show format is becoming dated world-wide... it's just not fresh any more. The US versions aren't as strong as they once were, either.

Ratings in general are down across the board, also, as young people especially are in a phase of completely altering their viewing habits; lots of DVR, on-demand, and online viewing and far less watching live TV. Plus a huge increase in casual (especially smartphone) gaming. So even in figures where these are included, it's down. This is because casual viewers used to just watch "whatever's on telly" even if they weren't particularly interested in it, whereas now, if there's nothing on that people want to see, they'll just stick on something that's been recorded, go online, or play a game.