[James]

It was a bit weird, yeah. I think there is a lot of PR stuff goes on behind the scenes, that the public isn't privy, to promote the series in the press. I noticed it before the series started with rumours about the HM line-up - often wrong - turning up in the main tabloids.

C5 have probably gotten better at it with Celebrity Big brother. I wondered if any of the events in the house were setup, even if it was only informally, before the housemates went in.