The Friendship is quite possibly the only good alliance name to come from BBUS. The only other one I can think of right away that comes close is Girl Power Plus Will
and it's a name that actually makes sense in the context of the season. Maggie's grasp over the Friendship, as gross as it was, was fascinating from a psychological perspective because all she did was preach friendship. It wasn't an alliance, it was just a friendship. They all liked each other and got along on an amicable level and it wasn't about The Game, it was just a friendship. It was almost cult-like, which was simultaneously creepy yet fascinating. (Also I don't even know if I want to open up this can of worms but the Sovs aren't really the protagonists they were made out to be!)
Give me a thousand Friendsihps over a Brigade, a Bomb Squad, a Quack Pack, a Sheyld, etc. Naming alliances and coming up with hand gestures to give in the DR is
so ****ing tacky and overdone.