[Crimson Dynamo]

Originally Posted by DemolitionRed

I know an organic butcher who raises his own cattle. He told me, if beef is very red in colour, it means the animal was very fearful just before it died. Beef should be pink not red but unfortunately consumers prefer red beef.

and what is the science behind that claim?

[user104658]

Originally Posted by LeatherTrumpet

and what is the science behind that claim?

Because if alarmed they will be in "fight or flight" mode resulting in more blood being in the muscle tissue that gets sliced n diced to make yummy yummy steak... One would assume.

[kirklancaster]

Originally Posted by Toy Soldier

Because if alarmed they will be in "fight or flight" mode resulting in more blood being in the muscle tissue that gets sliced n diced to make yummy yummy steak... One would assume.

Yes, you assume right - that is exactly the reason. A lot of butchers actually dye red meat products with cochineal or similar red colouring to make it more appealing to shoppers.