[*mazedsalv**]

I agree with the whole BB14 feed thing, that worked incredibly well. This is what I wrote on DS when someone said to me that they don't think LF will make any difference:

I think it would make a bit of difference. Notice that in the 30 mins of LF on a Friday, how busy the forum becomes, with 40+ new threads being made in the space of 15 mins to discuss solely what's going on in the house.

BB14 for example, there was a lot of buzz when the live feed was on. On Live Feed, we got to see the hours before Daley's incident with Hazel with him kind of intimidating her on the feed in the Safe House, and people on the forums were going mad over it (as was Twitter).

See how the forum is now, it's relatively busy for something we see 45 mins of... imagine how busy the forums would be if we had 24 hours of material to discuss rather than 45 mins? With social media, full live feed is even better. I remember back in the day when 100+ threads saying "OMG it's kicking off..." with hundreds of posts in them, with Twitter, those kind of moments are brilliant promo for the show.

In fact, during the late night feed in BB14, every night a HM was trending worldwide on Twitter.

Just for your info, the aftermath of Daley's ejection/Hazel returning to the house getting a 1.77m overnight (2.1m official), still remains the highest rated HL show of a regular BB on Ch5.

Also, BBEXTRA actually uploaded a video of the incident which got 1m views and the clip on YouTube got 600,000 views.