[Beetlejuice]

Originally Posted by Marsh.

You see, that's where it lies. TWITTER.

These social media nerds you speak of like to see things flash up "BREAKING NEWS AARON FREW EJECTED" "OOOH, HELEN AND NIKKI ARGUING AGAIN" followed by a 10 word sentence explaining what's happening or a 30 second video isolating the screaming and the shouting.

Would these people be glued to live feed? No.
Are this generation of people interested in old school Big Brother, getting to know these people and see how they cope in an enclosed environment with strangers? No.

It's not a question about them being glued to the live feed. It's the question of the buzz that can be created through watching things unfold live. The fact that you can actually get to know the housemates and care about them.

The show cannot survive with housemates no one cares about, and it's now slow moving format is just a drain. There used to be thread after thread on Digital Spy about what was going on in the house, now there's nothing. Everything about this show is now so slow and laborious it is damn near impossible to give a damn about any of it. The only way they are able to make people care is by relying on housemates we once were able to get to know and did care about.