[Tom4784]

Adam, look at the advertising during tonight's X Factor, I can guarantee you that most of it will be aimed at a teenage/young adult audience.

Also look at the show itself. It's got a heavy Social Media presence, apps based around it and the average age of the judging panel itself is 35, 28 if you take Simon Cowell out of the equation. It's all around the younger audience it's built up because that audience is the lifeblood of the show.

When you look at DOI and SCD and the like you'll see a massive difference because their audiences are more general and on the older side.