[Z]

I never normally buy into the doomsday hype crap and the 'make it or break it' album stuff... but Rihanna built her career on rapid fire albums, huge dance floor filler singles and being both omnipresent and perenially cool... she's now taken several years to put out her eighth album, ostensibly to spend time creating an album that will be more meaningful and lasting than her previous ones which were more or less put out to spin more money out of her singles and to let her go on tour again... but what we've heard is a campfire vanity project (FourFiveSeconds), a retread of Ratchet Rihanna (Bitch Better Have My Money) and whatever you would call the non event that was American Oxygen... nothing about any of this spells timeless other than maybe getting Paul McCartney to be in your music video and play guitar on an otherwise forgettable song. She needs to just swallow her pride and put out a dance track. It's what she's good at. It's what people love her for. The only song people seemed to really like out of the three was BBHMM which was in the other well loved Rihanna territory of being badgalriri so I don't get the hold up and I don't get the hesitance. I guess she's got the fear after so long away that this will tank and it will ruin the good reputation she built up.