Quote:
Originally Posted by Dezzy
All the side characters should be priced the same though, it doesn't make much sense from a marketing perspective to sell the same products at different prices based on race. It's a PR nightmare and most kids won't care about the race of the characters in the first place.
In my experience of children in my shop, they'll just pick up the first non-Barbie Barbie doll on the shelf and be happy with it. They don't often pick through the line of dolls to find the one they want.
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Yeah i think it was a mistake to price them differently cos as you say it is a PR nightmare.I think they may have just done it because one was selling worse than the other though.Basically just looking at the PLU on a computer and sales figures but not looking at the actual product itself.Maybe?
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