[Livia]

Originally Posted by BBXX

Not the whole world, no. Just a certain demographic of it...

That whole demographic is not on this forum. Enough with the finger pointing. Discuss the topic or don't . Truth is you don't know any of us.

[BBXX]

Originally Posted by Livia

That whole demographic is not on this forum. Enough with the finger pointing. Discuss the topic or don't . Truth is you don't know any of us.

I know, but I'm, not discussing this advert anywhere else on the internet, because I don't post on other social media. And luckily I don't know anyone who uses the word "woke" in real life.

Still nobody has explained why it's a woke advert...

[Livia]

Originally Posted by BBXX

I know, but I'm, not discussing this advert anywhere else on the internet, because I don't post on other social media. And luckily I don't know anyone who uses the word "woke" in real life.

Still nobody has explained why it's a woke advert...

Maybe you should contact the newspapers, I think you'll find they're the ones who started the whole woke furore that everyone's so upset about. I imagine 'woke' refers to extreme political correctness, not necessarily just a black/white racist thing. But I responded to the story, I didn't come up with the word 'woke' in connection to it, neither did my fellow forum members.

I'm surprised you don't every hear anyone using the word 'woke'. It's out there, everywhere.

[Gusto Brunt]

It may be a sh** advert but it's got people torking.

Served its purpose. ::;

Job done.

[Livia]

Originally Posted by Gusto Brunt

It may be a sh** advert but it's got people torking.

Served its purpose. ::;

Job done.

If one of the conversations equates to one Jaguar sold, I'd be very surprised. Not all publicity is good publicity. Ask Gerald Ratner.

[Gusto Brunt]

Originally Posted by Livia

If one of the conversations equates to one Jaguar sold, I'd be very surprised. Not all publicity is good publicity. Ask Gerald Ratner.

Difference was, he said his jewelry was cr**p.

[Livia]

Originally Posted by Gusto Brunt

Difference was, he said his jewelry was cr**p.

Yeah, look at the publicity it got him... Not all publicity is good. Mind you, he was right lol...

[bots]

people are expressing dissatisfaction with the advert. It really doesn't matter how they choose to express that dissatisfaction. The brand Jaguar has an associated image and the advert doesn't reflect the image many people expect. That's the reality

[Livia]

Originally Posted by bots

people are expressing dissatisfaction with the advert. It really doesn't matter how they choose to express that dissatisfaction. The brand Jaguar has an associated image and the advert doesn't reflect the image many people expect. That's the reality

In a nutshell.

[Oliver_W]

Originally Posted by Abra

So we'll give you another chance... what's so "woke" about it?

As SB rephrased from my post, it has the "woke aesthetic" where everyone is deliberately unattractive, but the content or storyline isn't woke. If it were redone in the exact same way with the same racial makeup, but with super models in revealing clothing, no-one would call it woke.

[Abra]

Originally Posted by Oliver_W

As SB rephrased from my post, it has the "woke aesthetic" where everyone is deliberately unattractive, but the content or storyline isn't woke. If it were redone in the exact same way with the same racial makeup, but with super models in revealing clothing, no-one would call it woke.

That's one theory but I'm not sure I agree. There have been many occasions where adverts or films etc with conventionally attractive POC have been called "woke" because of their skin colour. In fact it happens a lot. Hence why I call it a dog whistle. Users like Alf know that they can't just come out and say what it is they don't like about what they see on TV, so they go for the option to call it "woke" so they can pretend like that's not what they meant. It doesn't work on anyone though.

Plus, if all models that were cast in this advert had been white but ugly as sin, there's no way it would have been called "woke", I just don't think that's realistic. We all know what "woke" means to these people in 2024, it means diverse.

Appreciate you actually having a conversation in good faith though and not just avoiding the question like the plague.

[Mystic Mock]

Originally Posted by Abra

That's one theory but I'm not sure I agree. There have been many occasions where adverts or films etc with conventionally attractive POC have been called "****" because of their skin colour. In fact it happens a lot. Hence why I call it a dog whistle. Users like Alf know that they can't just come out and say what it is they don't like about what they see on TV, so they go for the option to call it "****" so they can pretend like that's not what they meant. It doesn't work on anyone though.

Plus, if all models that were cast in this advert had been white but ugly as sin, there's no way it would have been called "****", I just don't think that's realistic. We all know what "****" means to these people in 2024, it means diverse.

Appreciate you actually having a conversation in good faith though and not just avoiding the question like the plague.

I think that you make some fair points in your post.

And to answer your question, my definition of **** (which I don't know why the word is being censored lol) falls into three categories for me.

1. Deliberately casting ugly people for roles under the guise of being "more realistic" because yes, Karen Gillan, Gal Gadot, and Margot Robbie aren't real, guys. I believe that they're just AI images imprinted into our minds.

2. Dialogue being incredibly drab, safe, and boring because they're constantly scared of "offending" people.

And 3. When we stop having what I call the BBUK level of diversity, which I think was quite well balanced this series imo.

We instead have to have every identity all in one Show just for the sake of having them in the Show, and that includes the white straight male role too, I just want to see people that fit whatever Show that they're in.

That's the three criterias where I judge something as ****.