[Tom4784]

Simon Cowell has reportedly signed all four X Factor finalists to record deals via his SyCo label.

Alongside a guaranteed deal for X Factor winner Matt Cardle, it is believed Cowell has now also signed up Rebecca Ferguson, Cher Lloyd and his own group, One Direction.

"Simon's always said he wants feisty characters who know what type of artist they are," a source told the Daily Star. "And he certainly has that in Cher, Rebecca, and One Direction."

Cowell's deal with Cher Lloyd is rumoured to involve a clause permitting Will.i.am from Black Eyed Peas to act as creative director on the young singer's album.

The reports, if true, would mark the first time that every act to appear on the show's final has received a record deal with the label.

This story has appeared a few times now and I'd say it's probably true, the persistant rumours tend to be correct.