[Matt]

Channel 4 is dropping the T4 brand after 14 years as it begins the search for a Friday night music show to refresh its youth programming.

The brand, produced by Shine’s Princess Productions, will come to an end in December. It initially launched on Sundays and was later expanded to both Saturdays and Sundays on C4.

But the brand was moved onto E4 only after the launch of magazine show Sunday Brunch – also produced by Princess.

Talent such as Demot O’Leary, Vernon Kay, Simon Amstell, Alexa Chung, Rick Edwards and Nick Grimshaw have all done stints on T4, often in the early part of their careers.

Head of formats Dominic Bird is now looking for three music shows to pilot in the new year, which will be scheduled for Friday nights in 2013.

The decision reflects the decline of the T4 audience as a result of E4, which has become the broadcaster’s main brand for the 16-34 audience.

http://www.broadcastnow.co.uk/news/b...047744.article

[Jack_]

The move to E4 was the beginning of the end, I remember thinking that at the time. Can't say I'm sad cause I've rarely bothered watching it but it'll be odd to think it won't exist anymore.

And maybe it's just me but I always think in cases like this where it's close to a milestone year why don't they just continue until then, like why not get to 15 years and then finish? Probably just my OCD though.

[Niall]

Well it did kinda suck tbh.

[Doogle]

It was terrible, so yay

[Me. I Am Salman]

The presenters were awful but I didn't mind some the shows they aired on Saturday mornings
Looking forward to the Friday night music show though.

[Marcus.]

i did not like it

[reece(:]

Only liked Jameela.

[Maia]

Aw T4 I quite liked it

[Maia]

Wait does this mean...no more T4 on the Beach?

[Niall]

Originally Posted by Mollie.

Wait does this mean...no more T4 on the Beach?

They'll probably turn it into something else, like change the name or something.

[Jack_]

Channel 4 On Da Beach 2Kai13

[Black Dagger]

Originally Posted by Mollie.

Wait does this mean...no more T4 on the Beach?

We can only hope, every year I was praying a tidal wave would take out the performers and those who actually spent money to go watch them.

[Jarrod]

Channel 4 just love axing their shows.

[Raph]

Channel 4 just keep cancelling all that's good - Big Brother, FRIENDS, what next? I mean I didn't watch this much but it's better than lots of other stuff they show nowadays.

-Used to be my ultimate favourite channel-

[Flamingjoe]

Originally Posted by Mollie.

Aw T4 I quite liked it

This.

[Scarlett.]

Good, the presenters were a bunch of Hipster twats

[Gstar]

Originally Posted by Black Dagger

We can only hope, every year I was praying a tidal wave would take out the performers and those who actually spent money to go watch them.

Thankyou Lucas, my cousins go to that every year <3

Imma miss T4 though :'(

[Marc]

Thank god! The presenters were becoming more and more annoying and false

[MTVN]

Yeah the presenters were terrible, was really annoying just waiting for a show to start and they'd be there pointlessly waffling on for a good 5 minutes

[Petershaw1984]

sunday hangover cure gone forever