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BB14 Channel 5's Big Brother: Secrets and Lies (aka Big Brother 14) started June 13th 2013 and was won by Sam Evans.

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Old 02-06-2013, 02:08 PM #1
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Default 11 days till launch and no billboards or printed ads :/

Started off promising but the promotion seems to have come to a halt.

They seriously need to put up some bus stop ads, billboards and advertise on other channels even if it is just on viva, music channels ect.

Emma needs to do some interviews over the next week or so aswell on daytime shows such as This Morning or Loose Women.

With no celebs to grab the curiosity of the casual viewer Summer BB needs a lot more promotion yet gets less for some reason?

Do you think they will step thing up or is this it?
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Old 02-06-2013, 02:10 PM #2
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maybe keeping it hush hush
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Old 02-06-2013, 02:23 PM #3
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Emma was on the radio earlier, I can't remember which station but she was talking about Big Brother.
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Old 02-06-2013, 02:24 PM #4
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heart i think
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Old 02-06-2013, 02:29 PM #5
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They probably wanna keep advertising until the week prior to launch.
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Old 02-06-2013, 02:33 PM #6
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Quote:
Originally Posted by Jarrod View Post
Emma was on the radio earlier, I can't remember which station but she was talking about Big Brother.
She wasn't on as a guest, she's co-host of the show Stephen Muhern.
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Old 02-06-2013, 02:34 PM #7
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She wasn't on as a guest, she's co-host of the show Stephen Muhern.
Well I didn't know that - Thanks for clearing that up.
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Old 02-06-2013, 02:53 PM #8
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Quote:
Originally Posted by Jarrod View Post
Emma was on the radio earlier, I can't remember which station but she was talking about Big Brother.
It was on Heart they we're talking about BB for a long time I don't know how many listen to heart But I do
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Old 02-06-2013, 02:57 PM #9
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10 day countdown starts tomorrow, with the billboards, I hope they will appear very, very soon. And they will hopefully advertise during BGT final.
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Old 02-06-2013, 03:14 PM #10
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Originally Posted by daniel-lewis-1985 View Post
Emma needs to do some interviews over the next week or so aswell on daytime shows such as This Morning or Loose Women.
This.

And y'all need to stop getting worked up about the ads, you're not the marketing department.
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Old 02-06-2013, 03:17 PM #11
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I was thinking it will either be tomorrow, with 10 day countdown or maybe in Thursday with 7 days to go. One of the two I would think.
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Old 02-06-2013, 03:17 PM #12
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Quote:
Originally Posted by Bluerang1 View Post
This.

And y'all need to stop getting worked up about the ads, you're not the marketing department.
They just are concerned about the ratings of the show.
Plus if you go by the current track record most of the ideas members on TBB have contributed would only the better the show.
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Old 02-06-2013, 03:24 PM #13
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Not too bothered if they do.
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Old 02-06-2013, 04:02 PM #14
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I'm LOLing at all of you now - the people who disagreed with me and thought Channel 5 were going to pull out all the stops for BB14.

When will you people get it into your head - that they only care about Celebrity Big Brother, thus why they save all their budget that could be spent on promoting BB14 - to splash it all away on Z Listers for the end of August.
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Old 02-06-2013, 04:05 PM #15
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Quote:
Originally Posted by Patrick View Post
I'm LOLing at all of you now - the people who disagreed with me and thought Channel 5 were going to pull out all the stops for BB14.

When will you people get it into your head - that they only care about Celebrity Big Brother, thus why they save all their budget that could be spent on promoting BB14 - to splash it all away on Z Listers for the end of August.
It's not a worry right now. All they need to do is advertise a lot in the final week, so on Thursday. And tbh, Emma was speaking about BB earlier on Heart, which get 7.2m listeners a week. That's a big reach audience. I reckon over 3m would have been listening to the station this morning during that time.

Last edited by *mazedsalv**; 02-06-2013 at 04:07 PM.
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Old 02-06-2013, 04:09 PM #16
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Quote:
Originally Posted by Patrick View Post
I'm LOLing at all of you now - the people who disagreed with me and thought Channel 5 were going to pull out all the stops for BB14.

When will you people get it into your head - that they only care about Celebrity Big Brother, thus why they save all their budget that could be spent on promoting BB14 - to splash it all away on Z Listers for the end of August.
They show BB still. They care about it. Channel 5 only do two series of Celebrity Big Brother because it's good for them in revenue and ratings.
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Old 02-06-2013, 04:11 PM #17
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Agreed the promo is a flop (so far) Are they airing the advertisements much on C5? I've still yet to see it on tv LOL
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Old 02-06-2013, 04:14 PM #18
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Agreed the promo is a flop (so far) Are they airing the advertisements much on C5? I've still yet to see it on tv LOL
They always are. My family watch the two soaps on Ch5 following each other and they air it around 6 times in that hour. Twice on every ad break, twice after the next soap, etc... They also did it around 5 times last night in 2 hours.
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Old 02-06-2013, 04:16 PM #19
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They always are. My family watch the two soaps on Ch5 following each other and they air it around 6 times in that hour. Twice on every ad break, twice after the next soap, etc... They also did it around 5 times last night in 2 hours.
Okay that's good news I suppose I never watch C5 so unless they start airing them on other channels I doubt I'll see it.
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Old 02-06-2013, 04:18 PM #20
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I really don't understand why people are expecting this huge campaign. It won't make any difference honestly...
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Old 02-06-2013, 04:21 PM #21
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Okay that's good news I suppose I never watch C5 so unless they start airing them on other channels I doubt I'll see it.
Yeah, the promo on Channel 5 is very good, but I hope they can promo it during the BGT final (which will get over 10m) and then maybe during a Ch4 show twice. Once during Hollyoaks (for the target audience) and then 24 hrs in A&E (currently the highest rated Ch4 show, it got 2.8m on Weds).
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Old 02-06-2013, 04:21 PM #22
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I really don't understand why people are expecting this huge campaign. It won't make any difference honestly...
Erm....Ok then.

So promoting something doesn't generate more interest?

Possibly the dumbest post in a while.
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Old 02-06-2013, 04:23 PM #23
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Erm....Ok then.

So promoting something doesn't generate more interest?

Possibly the dumbest post in a while.
Nobody is interested anymore. Big Brother is just another show it's not this massive event. Promotion won't bring in higher ratings it really won't. We're never getting a higher than 2 Million average now for Big Brother.

We're living in a age where people are more interested in watching 'Celebrities' doing things normal people would have done a few years back. Big Brother is sadly one of those programs which is more inclined to use Celebrity housemates in place of members of the public because it creates more of an interest.
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Old 02-06-2013, 04:28 PM #24
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Why do they need to advertise a show so hard that's been on TV for years? People know it's coming, people will watch. It's not like there's a massive audience that won't realize BB is on launch night and the ratings will get affected big time.
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Old 02-06-2013, 04:38 PM #25
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Quote:
Originally Posted by Jarrod View Post
Nobody is interested anymore. Big Brother is just another show it's not this massive event. Promotion won't bring in higher ratings it really won't. We're never getting a higher than 2 Million average now for Big Brother.

We're living in a age where people are more interested in watching 'Celebrities' doing things normal people would have done a few years back. Big Brother is sadly one of those programs which is more inclined to use Celebrity housemates in place of members of the public because it creates more of an interest.
Its different this year.

They have this massive overhaul, a new presenter, more live feed and the mystery of the secret.

Promotion can only be a good thing.

Promotion creates interest resulting in higher viewing figures.

FACT.

You really cant argue with that lol.

Last edited by daniel-lewis-1985; 02-06-2013 at 04:39 PM.
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