[Smithy]

Originally Posted by Tom

If the average is lower than CBB6 (3m overnights, 3.3m officials) then we can conclude that CBB7 is a flop. It launched with a much bigger audience and has had more media coverage today, with the same amount of streaming but with more internet updates. And this is the first time it has launched on a Sunday so its not as though people will be out tonight and tomorrow etc, so it could build throughout the week. But it has dodgy slots (10-11.10) which could drag overnight figures down a bit.

tbh its already been axed so i'll only class it as a flop if it is boring, so if it has low ratings bts entertaining i dont think id mind as much as i did last year