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Asda UK new cheap Yellow Label range 'embarrassing poorer families' ?

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09-08-2022, 12:24 PM

#15

Jordan.

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Jordan.

Senior Member

Join Date: May 2009

Posts: 64,319

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CBB2025: Patsy Palmer

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Total Awards: 5

Quote:

Originally Posted by MTVN

The yellow brings to mind short dated reductions a bit but hard to see what the problem is, if it's standing out then I'd say the branding is quite effective

This does just have the impression of a 'news story' built on a couple of rogue tweets though

Daily Mail 101

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asda, cheap, embarrassing, families, label, poorer, range, uk, yellow

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