Quote:
Originally Posted by Tom
Working on averages I think it will have been about 3m. I think once people knew Ivana was going in, there was no real attraction to keep watching so probably switched off. I'm expecting that about 3.4m were watching at 10.40pm but that tailed off to about 2m by the end of the show. It was just glorified live feed.
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They stuck around for 8 out of 10 Cats though, and at 10pm though there isn't the competition from Jonathan Ross, which is BB's main competition in the 10.35pm slot and pulled a million or so viewers away from C4.
10-01-2010, 08:45 PM
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