[BigAsher]

Originally Posted by *mazedsalv**

So this so called "boycott" did nothing. Well actually it helped it get the biggest Thursday rating which has been the lowest raters this year so far.

On multichannel, Married At First Sight UK was witnessed by 1.1m (8.1%), while Big Brother continued on ITV2 with 580,000 (4.3%)

So despite a series high for MAFS, BB still (with this boycott), ended up going up. This was 50k higher than last Thurs and 120k up on the all time low Thursday two weeks ago.

I wonder whether the 16-24 demographic, or ITVX viewership decreased because of the "boycott"