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Join Date: Jul 2013
Posts: 36,685
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Join Date: Jul 2013
Posts: 36,685
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She was absolutely massive from 2015-2020, spent a small fortune on "JoJo Bows", I imagine like my daughter a lot of her fanbase "outgrew her" (at 16 she would be MORTIFIED for people to know she was a JoJo Siwa fan when she was a little kid) however... it is long enough ago that she probably has both a current following, and a cohort who will view her as "nostalgic". It's worked in the past e.g. Geordie Shore cast winners, where the "wider audience" initially had no clue who they were.
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