[Brekkie]

Originally Posted by Tom

Nothing stopping them doing that and then having a live launch anyway. Davina doesn't interact with the housemates so they could have her presenting a show from the studio whilst introducing the housemates as they enter etc and providing a bit of narrative. They don't have to enter live- but whilst we're introduced to them all and watch the first day or so of highlights, Davina could go live to the house/Big Brother dropping the first twist on them.

That's true. For the first celeb series they sent the HMs into the house in the morning then had a live show with nominations that night, which worked really well. And I'm a Celeb do it that way of course.

It's all about the packaging - launch with a standard Marcus narrated highlights show and it wouldn't work, but package it right (as BBUSA do) and it would be fine.