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24-02-2010, 04:50 PM
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It's quite foolish to go ahead without Odeon really but I do quite like that they're making the gap shorter since most films spend too long at the cinema really. Most films make the most of their gross in the first 3 weeks or so, very few grow serious legs (Avatar's a recent exception).
The lack of Odeon will impact the UK gross although Disney's probably more bothered about the American gross. |
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