[arista]

Since ITV1 6AM is dark
clever ITV have funded for St.Pauls Dome to be Lit up

"The City of London skyline provides an impressive backdrop to Adrian Chiles and Christine Bleakley on ITV1's new breakfast show, Daybreak. One problem – when they kick off at 6am it's still dark for about half the year. So ITV has come up with a cunning solution – paying to have the dome of St Paul's lit up each morning when the show starts. "It's only a nominal sum," said an ITV spokesman, confirming the arrangement. A spokesman for the City of London Corporation said: "We look after the lighting of St Paul's, and ITV approached us and made a commercial arrangement, saying they would pay the extra energy bills. We normally light St Paul's until 1am. They asked us specifically for extra hours from the start of the programme." Simples! Now all ITV needs to do is hire a bloody great searchlight to locate Daybreak's missing audience."


http://www.guardian.co.uk/media/medi...k-itv-st-pauls


Life In The Fast Lane.