[Zippy]

Originally Posted by Niamhxo

Cheryls job??? eh.......she's a -I use the term loosely- singer

Cheryl LIVES the business. She does what the winning acts will be doing. She lives the life they will be living. The singing part is a small part of it all actually. Mostly its about travelling, interviews, photoshoots, rehearsals and dealing with media nonsense.

Simon and Louis just sit around making most decisions by phone and letting their choreographers and producers etc do the real job of making the music and creating the performances. Again, they are businessmen. They have zero creativity and don't understand it from the artists perspective. Cheryl does.