Quote:
Originally Posted by jsd
I don't know what the rush is; look at the biggest show on TV - The X Factor, that leaves announcements to the very last minute and yet plenty of people still watch.
Most shows start promotion from about 3-4 weeks before hand once the TX date is confirmed. No point promoting something where and when you've no idea where viewers can watch it
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But X Factor fans know the X Factor will be on and roughly around what time of year, there are Big Brother fans who dont even know the show has been renewed.