Quote:
Originally Posted by *mazedsalv**
That's the thing, that's how bad Ch5 is doing when BB/CSI is not airing. If you take out both of them out of 2013, the Ch4 overall share will go from 4.0% to like 3.2%. That is not BB performing badly, it isn't in terms of the channel. It's the channel itself performing badly. By the end of 2013, Channel 5 should be at around 4.3%. BB has only been on for 2 weeks.
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So how do you explain these higher figures for Channel 5 before taking on Big Brother?
2007: 5.3%
2008: 4.6%
2009: 4.8%
2010: 4.5%
Higher figures.