[Headie]

Originally Posted by Sawyer

They will have the opportunity to bid for it when the contract is up for renewal, just like itv did in 2006, which drove the price up for channel 4 to an over inflated £170 million.. By the end of the contract in 2010 it was only worth half that. Endemol always used to give channel 4 first dibs on the contract. The bottom line is, channel 4 may, and can bid and poach it from channel 5. It's left a huge hole in the programming that they've failed to successfully fill.

ITV bid for Big Brother in 2006? Wow, I did not know this.

I can see Channel 4 bidding for it but Channel 5 ultimately sustaining the rights to it and Channel 4 will probably not get it.

Can someone explain the contract renewal process to me? Is it the highest bidder wins or something? And what if there is only 1 bidder?