[JTM45]

It's all about promoting themselves while they're in there and getting paid work off the back of the exposure and regardless of the position she was evicted Amy will still be one of the top earners out of this year's 'celebs'.
A few of them have very probably damaged their earning potential if anything. Matthew Wright made a right sad tool out of himself and Mo came out of it looking like a right bitter, spiteful old hag.
Most of them were so dull this year i'd be surprised if they even end up getting £50 to switch someone's Christmas lights on. Actually Mo might get lucky and get a couple of weeks doing panto in Blackpool playing both of the ugly sisters or playing a Wicked Bitter Witch/Evil Grumpy Stepmother type part if she's lucky!

Joey's already doing very well for himself and now, if nothing else, a lot of non Towie viewers know who he is who didn't before which can only be a good thing for him work-wise.
Now him and Amy are officialy 'an item' they could potentially make a fortune if their people do the right things and make good decisions for them.
Look how much Peter Andre and KP ended up netting from their appearances on IAC. They were both broke when they went on the show and both made many millions as and end result.

It's crazy but it happens and if anyone will come up smelling of roses from this years series of IAC it will undoubtedly be Joey and Amy.