[user104658]

Originally Posted by Livia

The same tactics that ISIS use are used to get people to join the BRITISH Army?

That's the most ridiculous thing I've read on here for ages.

"The same" as in identical tactics aren't used, but it would be incorrect to say that there are no similarities. Even moreso in the US. Patriotism, ideology, "protecting our way of life", and of course the Big Guy in the Sky are utilized pretty heavily in military recruitment. Is it all that different? Pointing out that the recruitment tactics are similar isn't the same as saying that the "end game" is the same.

Then again, in recent years in the UK the main tactic has been to promote it as an opportunity for self-development (you will learn X,Y,Z, you will travel the world, you will experience blah you will become blah blah blah), which I suppose pretty accurately reflects our culture.