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Originally Posted by Toy Soldier
"The same" as in identical tactics aren't used, but it would be incorrect to say that there are no similarities. Even moreso in the US. Patriotism, ideology, "protecting our way of life", and of course the Big Guy in the Sky are utilized pretty heavily in military recruitment. Is it all that different? Pointing out that the recruitment tactics are similar isn't the same as saying that the "end game" is the same.
Then again, in recent years in the UK the main tactic has been to promote it as an opportunity for self-development (you will learn X,Y,Z, you will travel the world, you will experience blah you will become blah blah blah), which I suppose pretty accurately reflects our culture.
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Please... You insult our armed forces by comparing them to ISIS. And really, it's evident that you know nothing about the British Army. The most recent adverts for the services have been lighting their humanitarian and peacekeeping work, and yes, you can learn a bloody useful trade while you're serving. I don't ever remember God being used in army recruiting.
My grandfather, my father and my husband served and to liken their recruitment to being recruited to ISIS is baiting, as far as I'm concerned. More than that, it's laughable.