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The viewing figures have been going down every year
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As they did on channel 4 with live feed. Tends to happen with shows, they decline in viewership.
Not to mention the feed for the housemates in a secret room does not require all of the filtering/monitoring/costs that a public feed would require. They don't just click a button and that's it forever.
Live feed does not get enough viewers to justify the cost.
BB14 had higher viewers but still nowhere near a justifiable rating for the live feed to be cost efficient or anywhere near the reason for an increase in ratings.
The ratings increase wasn't significant in anyway, it's tiny.
That's the last thing I'll say now as we're going in circles.