[Rob!]

Originally Posted by Ashley.

Most of the promotion thus far has been directed at fans; people who already watch the show. The only way that this could positively influence ratings is if it generated discussion amongst friendship groups and whatnot. Radio 1 would have been a great opportunity to promote the show to people who don't often watch it or don't watch it at all and are intruged.

However, I don't think Rylan is fully to blame. They shouldn't have relied on this one chance of promoting to a wider audience, and definitely shouldn't have left it until the day before.

He didn't turn up to the interview - it seems they've left the promo completely in his hands seeing as Emma has only tweeted a couple of times about it. And he didn't turn up. Emma would have done