[Vicky.]

Its losing viewers because its turning into a bizarre mashup between love island, geordie shore, with a bit IAC thrown in for tasks. showmances are focused on too much as apparently we all want to see sex though I have known not one viewer who wants to see that...

The entire concept of BB is lost when every other day they have outside contact, the DR is never private, and normal nominations are rare.

Thats my take anyway...