[Cherie]

Originally Posted by Ammi

...sadly, 'The Real Easter Egg'..or the Christian/religious chocolate egg as it's being called has always struggled with supermarkets and sales and supermarkets are all about the profit baby as we all know...Sainsbury's in particular though, pride themselves in their Fair Trade products and this for me is the reason why they should be stocking it and promoting it to consumers...

'was one of the first retailers to sell Fairtrade products, over 20 years later, Sainsbury’s is now the world's largest retailer of Fairtrade products. *

Sainsbury’s aims to provide customers with quality products at a fair price, sourced in a way that's better for the farmers, growers and workers involved. *Offering a wide range of Fairtrade products is part of this and can make a real difference to the lives of people in developing countries.
Selling Fairtrade-certified products ensures that producers in developing countries are given a guaranteed minimum price, which is especially important when market prices fall. Producers also receive the Fairtrade Premium to invest in business and community development.'

...ok it may have a little Easter Story booklet which non-religious or anti religious may disapprove of, I get that but it's also one of the very few Fair Trade chocolate eggs and a large portion of its sales are donated to charity...those reasons for me have always made it pretty much an egg I've always looked out for when buying them...shame on Sainsbury's really, they should have forgone a little bit of profit to stand by their ethics and made Easter great again...ooops....

Great point Ammi, I'm sure they carry other products at a loss it wouldn't have dented their profits to any great degree