[user104658]

The obvious answer is that it's a bit of both? Yes further education is skewed towards younger generations but, also, people seem to be undervaluing the effect of having a higher level of education. One of the main ones is higher levels of critical reasoning skills; which means that "catchphrases" like "strong and stable" are less likely to work on (and are in fact likely to irritate) those who have been through the higher education system. May relied HEAVILY on these sorts of phrases and was very lazy about fleshing them out with any explanation. She just repeated them over and over like a dodgy Buzz Lightyear, trying to create an association. "The Tories are strong and stable and we need that! They must be, they keep saying it over and over."

Basically, the less educated you are, the more susceptible you are to basic advertising. Flat out fact.

[Brillopad]

Originally Posted by Toy Soldier

The obvious answer is that it's a bit of both? Yes further education is skewed towards younger generations but, also, people seem to be undervaluing the effect of having a higher level of education. One of the main ones is higher levels of critical reasoning skills; which means that "catchphrases" like "strong and stable" are less likely to work on (and are in fact likely to irritate) those who have been through the higher education system. May relied HEAVILY on these sorts of phrases and was very lazy about fleshing them out with any explanation. She just repeated them over and over like a dodgy Buzz Lightyear, trying to create an association. "The Tories are strong and stable and we need that! They must be, they keep saying it over and over."

Basically, the less educated you are, the more susceptible you are to basic advertising. Flat out fact.

'They must be, they keep saying it over and over' which is exactly what I have been saying of Corbynites. They outdo even May on that.

[bots]

Originally Posted by Toy Soldier

The obvious answer is that it's a bit of both? Yes further education is skewed towards younger generations but, also, people seem to be undervaluing the effect of having a higher level of education. One of the main ones is higher levels of critical reasoning skills; which means that "catchphrases" like "strong and stable" are less likely to work on (and are in fact likely to irritate) those who have been through the higher education system. May relied HEAVILY on these sorts of phrases and was very lazy about fleshing them out with any explanation. She just repeated them over and over like a dodgy Buzz Lightyear, trying to create an association. "The Tories are strong and stable and we need that! They must be, they keep saying it over and over."

Basically, the less educated you are, the more susceptible you are to basic advertising. Flat out fact.

I don't disagree that reasoned thinking is an advantage in voting, but it doesn't mean that reasoned thinking led to the vote that was cast. There are so many factors involved that it would be very difficult to attribute it.

The bottom line is that everyone requires the same base intelligence to vote, the ability to put a cross in a box .... it doesn't even need to be the one they intended

[James]

Originally Posted by Toy Soldier

The obvious answer is that it's a bit of both? Yes further education is skewed towards younger generations but, also, people seem to be undervaluing the effect of having a higher level of education. One of the main ones is higher levels of critical reasoning skills; which means that "catchphrases" like "strong and stable" are less likely to work on (and are in fact likely to irritate) those who have been through the higher education system. May relied HEAVILY on these sorts of phrases and was very lazy about fleshing them out with any explanation. She just repeated them over and over like a dodgy Buzz Lightyear, trying to create an association. "The Tories are strong and stable and we need that! They must be, they keep saying it over and over."

Basically, the less educated you are, the more susceptible you are to basic advertising. Flat out fact.

I think it has been shown that advertising actually has a greater effect on younger people. That's why ITV and other commercial TV channels target younger demographics in their programming. Because their shows are being watched by people who are more likely to change their buying habits because of the adverts, and that leads to higher ad revenue.

[Brillopad]

Originally Posted by James

I think it has been shown that advertising actually has a greater effect on younger people. That's why ITV and other commercial TV channels target younger demographics in their programming. Because their shows are being watched by people who are more likely to change their buying habits because of the adverts, and that leads to higher ad revenue.

Good point.

[the truth]

Originally Posted by James

I think it has been shown that advertising actually has a greater effect on younger people. That's why ITV and other commercial TV channels target younger demographics in their programming. Because their shows are being watched by people who are more likely to change their buying habits because of the adverts, and that leads to higher ad revenue.

young people are more naive impressionable simplistic and less well informed outside their classrooms. that's what santa corbyn was able to buy their vote with insane unaffordable unearned handouts to everyone

[user104658]

Originally Posted by the truth

young people are more naive impressionable simplistic and less well informed outside their classrooms. that's what santa corbyn was able to buy their vote with insane unaffordable unearned handouts to everyone

Are you suggesting that anyone who doesn't want to vote Tory is "Naive, impressionable, simplistic and not well informed"? Hmm.

The "strong and stable" stuck record that May managed to get impressionable people parroting is one of the most simplistic political messages I've ever encountered.