[georgehudson]

It was serious. Davina mentioned it and it was obvious anyway, basically the twisted eye represented that the series would be full of twists and turns (which it was.) And from then on each Eye had a obvious meaning/hint behind it
BB8 - Lots of different sections which were all different colours which represented/hinted that there would be loads of different charcters with different personalites (which there were.)
BB9 - The shattered Eye represented/hinted that the housemates would be put through pain and BB would be evil, the red part in the Eye represented/hinted that the housemates would have bloodshot eyes and be worn out and tired. Also, the Eye looked like glass which had been smashed which represented/hinted that the housemates would argue and would crack under the pressure (all of what has been mentioned happened.)
BB10 - The Eye was a thumb print which represents DNA and in the adverts it scanned over each line in the thumb print which represented/hinted that all of the housemates would have their own indetity and be individual (which sort of happened but the housemates were overall pretty crap.)
BB11 - The Eye was made of a reef which represented/hinted the end/funeral as normally the dead person's name is made out of a reef, so the Eye represented the end of BB on C4.

Hope that clears it all up for you It took forever to type out!