[user104658]

Originally Posted by Dezzy

I love going to the cinema but I'd be a lot more tempted to stream new films if the prices weren't so ridiculous, I'm not paying more than I would for a cinema ticket to watch a film at home.

Yes I think they seem to be wanting to price things like a "family ticket" but that's not really how the majority of people watch a streamed film... A lot of people will be watching solo, or as a couple, and really the pricing needs to reflect that. There's some argument for it being partly based on the films budget but I think £9.99 is the realistic upper limit before you lose a lot of people's interest, which seems reasonable enough - assuming 2 people watching a stream on average it's £5 each.

But yeah I think it'll be years before the cinema box office is viable again, they need to make some big decisions about films that are ready for release or already in production. Things aren't going to be dramatically better by April 2021. They're just kicking it into the long grass again.