[Tom4784]

Originally Posted by Toy Soldier

Yes I think they seem to be wanting to price things like a "family ticket" but that's not really how the majority of people watch a streamed film... A lot of people will be watching solo, or as a couple, and really the pricing needs to reflect that. There's some argument for it being partly based on the films budget but I think £9.99 is the realistic upper limit before you lose a lot of people's interest, which seems reasonable enough - assuming 2 people watching a stream on average it's £5 each.

But yeah I think it'll be years before the cinema box office is viable again, they need to make some big decisions about films that are ready for release or already in production. Things aren't going to be dramatically better by April 2021. They're just kicking it into the long grass again.

Yeah, but I don't think they will reduce prices, I've read that a few films that went to streaming on a premium have basically done really well so I think they'll stay expensive.

Honestly though, If Sony put the new James Bond film on streaming for £10-15 (if they're being greedy), they'd most likely make a killing since people would go for that. Same with Black Widow or Wonder Woman or Fast & Furious etc. they'd lose a bit of money on each sold 'ticket' but they'd likely sell a lot more 'tickets' and that would make up for it. You catch more flies with honey, after all.