[Gavin]

It's just a stupid cryptic message which means nothing. It's just to make people interested in the show to tune in on the main launch night, but it'll end up as a damp squib.

Remember before BB10 when the logo was "Expect the unexpected". But we ended up with one of the worst starts to a series ever and nothing which was much different from previous series. No live feed either, which made the entire series pointless.

I predict the whole hell theme will turn out to be nothing.