[Patrick]

Possible Meanings
-----------------

1. It isnt what we think, just like Johnny pointed out it could be Hell Lie.
Which is probley BB lieing to the Housemates, I loved that in BB6

2. It could mean it will be like BB France 'Secret Story' where they all have a secret, and it could be like a really big secret that will effect everything.
But its only on for 3 weeks and theres only 10 people so I cant see it being that good if its that.

3. Hell lies in Others, Others being the Public. We become Big Brother and decide the fate of the HMs..we do that every week though I just mean like we decide twists and that.

4. Its complete bullshit and is just a tagline to get more ratings like in BB10 'Its not what you expect it to be' Yes, well I have to give it to Sharron Powers for that..
It indeed wasnt what we expected it to be, it was complete bollocks instead of a great celebration for BBs 10 Birthday.