[theother]

Originally Posted by Gavin

It's just a stupid cryptic message which means nothing. It's just to make people interested in the show to tune in on the main launch night, but it'll end up as a damp squib.

I predict the whole hell theme will turn out to be nothing.

Thereīs nothing cryptic about it. Itīs a prfect definition of what is going on there and what "BB" wants to achieve.

For ordinary people hell lies in others. Viennies and Stephanies Hell lies in Sov, for example. Other people can irritate us, hurt us, make us mad or full of envy, torture us. BB puts a bunch of strangers in a house together and promotes discord and tensions between them. Housemates are like puppets being played.
Of course, wise people know that hell actually lies within, but among 90% of people it is in others. Thatīs what this show is all about. That is what provides the entertainment for most. When you discover that hell actually is within yourself then you canīt be played. Then you can grow. But you probably wonīt provide great entertainment for the masses who crave to see some blood...
I have never followed this show before, so when I 1st saw the tagline it seemed like the only natural thing for this sort of programme. I was surprised to find out that the tagline used to be different.