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Originally Posted by LukeB

Say why the ratings are awful

1. Big Brother do not know their viewing audience, they have a mixture of different generations and not just one. They have got loads of people from EOTB and weekender this season which is what the young generation would watch not the older generation so it's quite off putting for them. Love Island knows their target audience which is completely different to big brothers audience.

I agree, I think the producers are misunderstanding their audience. There was a BBC article before this series asking who still watches BB and it said how most of the viewers are older whereas a show like Love Island is watched pretty much exclusively by the 18-30 demographic. This group isn't actually that interested in BB though and they need to stop thinking that this is where all their viewers are.