[Mystic Mock]

Originally Posted by DouglasS

Firstly TV itself doesn't compare, not as many people watch TV now than they did then in general and so comparing viewing shares/percentages would make more sense.

Secondly Love Island is not on a main channel, it's on ITVbe and so it's not as widely promoted by being on one of the main channels and its not as accessible.

Love Island is the next craze for the younger demographic after Big Brother [BB ended at BB8/BB9]

That is fair, I just don't think that Love Island has the concept to appeal to a younger audience as much as BB can when it's on form.

And BB has the secret weapon of being able to appeal to older viewers, something that I think will end up killing Love Island when the viewers start getting older, it's a fad that will die very quickly.

[LukeB]

Originally Posted by Mystic Mock

Big Brother on Ch4 could pull in 5 to 6 million viewers on average when it was at it's peak, and we are still the younger generations that helped contribute to those ratings at the time.

Love Island pulls in 2.1 Million on average, it doesn't even compare imo.

That was C4 though things back then were different to now, we didn't have shows like towie/gs etc but the BB viewers are all ages. Big Brother is targeting the young but its not working hence they viewers are going. Love Island is dominating because it's the new craze which started last year (ratings got better last year)

[Mystic Mock]

Originally Posted by LukeB

That was C4 though things back then were different to now, we didn't have shows like towie/gs etc but the BB viewers are all ages. Big Brother is targeting the young but its not working hence they viewers are going. Love Island is dominating because it's the new craze which started last year (ratings got better last year)

Because another thing that's harming BB on Ch5 is it's a weird mesh of the old BBUK/BBUSA/TOWIE/Love Island/Politics can creep in quite horribly aswell.

Basically BBUK needs to pick a side and stick with it if it wants to save itself, imo the public would take to the old school vibe I think as it will standout to the other Reality Shows at the moment.

[SteveG2688]

I think the main issue too is that alot of hardcore fans myself included still look at big brother as a "reality tv show" when in fact it isnt, its an entertainment show. C5 made a point of saying way back in 2011 when they took the show over that the show is no longer a reality tv show its an entertainment show and that is the shows main focus. Emma willis has said it herself that people need to view it as an entertainment show and not as a reality show. I think alot of us fans want the reality aspect back as in live feed, stricter rules/no outside world.

[LukeB]

Love Island is on iTV2.....

[fitz2k2]

Stop adding housemates that been on tv and has agents.

[y.winter]

C5 don't know how to make TV.

[Greg!]

I think people decided not to watch after launch. Many people would have been put off by there being so many reality tv people, especially after Kayleigh was like "it's an EOTB reunion!" and Lotan and Tom were talking and saying they didn't apply.

[Jake.]

It's just fatigue

It's been on air for 18 years are currently we have 3 series per year, it was only a matter of time

[Alf]

Produced by and starring sheep.

[bots]

let's not beat about the bush, the program as it stands now is a complete load of ****. It only retains its current level of viewership from past loyalty to the program. If this were a fresh show this year, no-one would be watching. It has nothing of substance or entertainment to offer.

[Paula D]

The biggest reason the show is going down the pan imo is the GBP. They consistently vote out the interesting characters (Sukvinder, Mandy) in favour of reality star wannabes.

BB has no control over that. I don't know how it's going to change though because it's a vicious cycle. They have to give the public what they want and the public seems to want these trashy characters.

[MTVN]

Originally Posted by LukeB

Say why the ratings are awful

1. Big Brother do not know their viewing audience, they have a mixture of different generations and not just one. They have got loads of people from EOTB and weekender this season which is what the young generation would watch not the older generation so it's quite off putting for them. Love Island knows their target audience which is completely different to big brothers audience.

I agree, I think the producers are misunderstanding their audience. There was a BBC article before this series asking who still watches BB and it said how most of the viewers are older whereas a show like Love Island is watched pretty much exclusively by the 18-30 demographic. This group isn't actually that interested in BB though and they need to stop thinking that this is where all their viewers are.

[Niamh.]

Originally Posted by MTVN

I agree, I think the producers are misunderstanding their audience. There was a BBC article before this series asking who still watches BB and it said how most of the viewers are older whereas a show like Love Island is watched pretty much exclusively by the 18-30 demographic. This group isn't actually that interested in BB though and they need to stop thinking that this is where all their viewers are.

Yep and they need to stop trying to change it into shows like that or the TOWIE type of shows as well. People who watch those shows don't need to watch BB when they can just watch one of those and if I wanted to watch a show like that I would but I don't because I don't like them

[Paula D]

Originally Posted by Niamh.

Yep and they need to stop trying to change it into shows like that or the TOWIE type of shows as well. People who watch those shows don't need to watch BB when they can just watch one of those and if I wanted to watch a show like that I would but I don't because I don't like them

Is LI scripted like TOWIE? I never can quite figure it out?