[DigitalSid]

Originally Posted by Gavin

It's called a timeshift channel, but the term 'timeshift' isn't used properly. It's not for organisational purposes that BARB don't add them together. It's because there's no proper way of knowing if that audience who watched on +1 have watched the show before or not.

With timeshift recording viewing, BARB can detect if a person has already watched the programme previously and eliminate them from the data which contributes to the rating.

ITV does not add its +1 ratings to the main channel ratings. Here, straight from ITV's website: http://www.itvmedia.co.uk/itv-platfo...iewing-figures



And http://www.itvmedia.co.uk/itv-platfo...iewing-figures :

They don't add the ratings together. They're reported separate and that's the convention. The ratings shouldn't be added together, as it technically is not 'timeshift' viewing according to BARB's definitions.

Just because you're a fan of BB doesn't mean that you should be adding all these audiences together to make the show look better than it actually is. The convention is to not add the ratings together.

So stop making BB look better than it is, Hook Nose and all those producers have ensured that this series is awful unfortunately. And the media agree with my views.

I'm not going to repeat myself .

Fact is, whether conventional to add the two or not, it is not incorrect to do so, it is however to disclude them completely, ala the Mail .