[RichardG]

Originally Posted by daniel-lewis-1985

But they should be building up the advertising now dont you agree?

I know on Channel 4 it was acceptable to do a 2 week build as everyone knew it was a regular thing. But noone knows its coming back on Channel 5, people still think BB ended last year and they need to start advertising NOW to get peoples attetnion and clarify that bb is going to be back next month.

They really do. I saw someone on twitter say, "Big Brother's coming back?! when?" in reply to Marcus Bentley just last week. Even some Big Brother fans don't know it's returning. Really, unless you visit fansites or read the Daily Star, you're not gonna know it's on this summer.