[MTVN]

Originally Posted by daniel-lewis-1985

Where are you getting this 2 months from?!?!

The show starts IN ABOUT 5 WEEKS.

They are cutting it fine.

Because I originally replied to someone saying they should have begun advertising last month, which would have been 2 months before the launch date

[daniel-lewis-1985]

Originally Posted by MTVN

Because I originally replied to someone saying they should have begun advertising last month, which would have been 2 months before the launch date

But they should be building up the advertising now dont you agree?

I know on Channel 4 it was acceptable to do a 2 week build as everyone knew it was a regular thing. But noone knows its coming back on Channel 5, people still think BB ended last year and they need to start advertising NOW to get peoples attetnion and clarify that bb is going to be back next month.

[RichardG]

Originally Posted by daniel-lewis-1985

But they should be building up the advertising now dont you agree?

I know on Channel 4 it was acceptable to do a 2 week build as everyone knew it was a regular thing. But noone knows its coming back on Channel 5, people still think BB ended last year and they need to start advertising NOW to get peoples attetnion and clarify that bb is going to be back next month.

They really do. I saw someone on twitter say, "Big Brother's coming back?! when?" in reply to Marcus Bentley just last week. Even some Big Brother fans don't know it's returning. Really, unless you visit fansites or read the Daily Star, you're not gonna know it's on this summer.

[daniel-lewis-1985]

Originally Posted by RichardG

They really do. I saw someone on twitter say, "Big Brother's coming back?! when?" in reply to Marcus Bentley just last week. Even some Big Brother fans don't know it's returning. Really, unless you visit fansites or read the Daily Star, you're not gonna know it's on this summer.

I had so much faith in Channel 5 but thats dying by the day.

[MTVN]

Originally Posted by daniel-lewis-1985

But they should be building up the advertising now dont you agree?

I know on Channel 4 it was acceptable to do a 2 week build as everyone knew it was a regular thing. But noone knows its coming back on Channel 5, people still think BB ended last year and they need to start advertising NOW to get peoples attetnion.

I don't really think that's true, it was a fairly big story when Desmond did buy BB, all the major national news outlets carried the story and the Star's had front page BB news quite often recently, most people who actually care will know already.

Maybe 3 weeks before start with some eye flashes and then 2 weeks before have a big advertising drive and that should be enough to get the attention of anyone likely to watch.

[daniel-lewis-1985]

Originally Posted by MTVN

I don't really think that's true, it was a fairly big story when Desmond did buy BB, all the major national news outlets carried the story and the Star's had front page BB news quite often recently, most people who actually care will know already.

Maybe 3 weeks before start with some eye flashes and then 2 weeks before have a big advertising drive and that should be enough to get the attention of anyone likely to watch.

But its a fact that i have talked to BB fans who did not know it is coming back.

They are ony advertising in their little media bubble which consists of OKTV the daily star....

They need to advertise to a wider range and NOW.

Like i said it was fine to do the odd eyeflash 3 weeks before like on Channel 4 but its Channel 5's first series and most of the people in the country have NO IDEA bb is coming back.