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Originally Posted by Matt

Why? A large amount of people don't know that Big Brother has moved to another channel. They need to start getting the word out.

As has been said, Sky have the right idea with Glee. FOX is another example - they've been promoting X Factor USA since last September, a whole year in advance!

Because it can be counter-productive to advertise too early, or if not it can be just a bit pointless and a waste of money. I'm not saying there should be no advertising but it has to be timed well, it should start 2 weeks before the start so that interest can gradually build up more and more up to the launch show, you do it 2 months before and it all drags on too long and there's a risk of people losing interest