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					Originally Posted by  MTVN
					 
				 
				Because it can be counter-productive to advertise too early, or if not it can be just a bit pointless and a waste of money. I'm not saying there should be no advertising but it has to be timed well, it should start 2 weeks before the start so that interest can gradually build up more and more up to the launch show, you do it 2 months before and it all drags on too long and there's a risk of people losing interest 
			
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 Where are you getting this 2 months from?!?!
The show starts IN ABOUT 5 WEEKS.
They are cutting it fine.